DXN Company Background
DXN was founded by
Dato' Dr. Lim Siow Jin, a graduate from the prestigious Indian Institute of
Technology. Dato' Dr. Lim started the business in quest of the benefits of
mushroom on human health. His deep interest and endless efforts has driven him
to utilize the fullest potential of Ganoderma or Lingzhi, which is well-known
as the King of Herbs, for human health and wealth, with the establishment of
DXN in 1993.
The core business
activities of DXN include cultivation, manufacturing and marketing of the health
food supplements. Based in Malaysia with worldwide operation, the company is
well-known for its Ganoderma business. Its product lines include dietary
supplements, food and beverages, personal care products,skin care &
comestic, household products and water treatment system. Since its inception in
1993, DXN has upheld its concept of 'One Dragon One World One Market and One
Mind'. With this powerful concept, DXN has sailed through continuous growth
over the years. On 30 September 2003, DXN Holdings Berhad was listed on the
Main Board of the Bursa Malaysia. DXN was delisted on 27 December 2011 due to
take-over offer by the founder.
DXN Holdings Berhad is
the investment holding and management company of DXN Group. DXN's high regard
for quality earned the company many outstanding citations and recognitions from
various health and business organizations. Along with the solid foundation and
sustainable development, DXN has rapidly diversified into other business
activities, which include property, renewable energy, information technology,
etc. In its core business of network marketing, the rapid global expansion of
DXN is recognized internationally by its vast growth of members worldwide and
its amplification of footprint in key strategic locations. With over four
million registered distributors worldwide, DXN is solidifying its position as
the world leader in Ganoderma products.
Our Founder
DXN was founded by Dato' Dr. Lim Siow Jin, a graduate from the
famed Indian Institute of Technology. Dato' Dr. Lim has a deep interest in
mushrooms and their relationship with human health.
After more than 20 years of
careful research and scientific analysis, Dato' Dr. Lim discovered the specific
benefits of Ganoderma or Lingzhi and its corresponding effects on human health.
Realizing Lingzhi's importance and health benefits, Dato' Dr. Lim began sharing
his knowledge about this miraculous herb among his friends and colleagues who
mirrored his passion for good health.
Dato' Dr. Lim did not stop
there. He felt that he should form a company that would help more people to
acquaint and utilize the benefits of this miraculous herb. In 1993, Dato' Dr.
Lim's dream came true when he established DXN in Kedah, Malaysia.
DXN Concept
ONE DRAGON The entire process - cultivation, processing and marketing is
solely done by the Company under strict quality control.
ONE WORLD ONE MARKET Each and every distributor enjoys worldwide bonus with single
membership.
ONE MIND The company and the
distributors single-mindedly concentrate on doing DXN business.
DXN Philosophy
LOW PRICE, HIGH QUALITY; LOW PROFILE,
HIGH INCOME.
Our philosophy - to provide low price and high quality products, to keep a low
profile while generating high income is ideal for direct selling. This system
is equitably accessible to anyone of any background. Our free enterprise system
enables anyone to enjoy personal achievements that lead to greater financial
independence. More importantly, numerous people have testified to the benefits
of our products when they gained better health through consumption of our
products. Our philosophy is the foundation on which our success in the network
marketing industry is built.
DXN Identity
GREEN represents trees to
symbolize the dynamic growth and expansion of our market.
BLUE represents water to
symbolize the company as the foundation for all the vigorous developments.
The Red Oval symbolizes the rising sun
to represent aggressiveness, single-mindedness and persistence in achieving
DXN's vision.
The Green Branches symbolizes Ganoderma to
represent the company's strong commitments for growth and relentless striving
to achieve excellence by focusing on health-based industry.
The Blue Horizontal
Line symbolizes the
company as the power source for the impetus of business development.
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